Calm Strips, a revolutionary product for stress relief and anxiety management, gained nationwide recognition after appearing on Shark Tank Season 13. Founded by Michael Malkin and Luce Fuller. The company sought to provide discreet and effective sensory calming tools for individuals dealing with mental health challenges. Their innovative pitch secured a $250k investment for 10% equity, valuing the business at $2.5 million during the show.
Fast forward to 2025, and Calm Strips has achieved a remarkable $10 million net worth, proving its success in the mental wellness market. By offering solutions for emotional regulation and anxiety relief. The company has built a strong presence in retail stores and on Amazon. Their story highlights the power of sensory product innovation in addressing growing mental health needs.
Calm Strips Profile Summary
| Aspect | Details |
| Company Name | Calm Strips |
| Founders | Michael Malkin and Luce Fuller |
| Product Focus | Sensory calming tools for stress relief and emotional regulation |
| Target Audience | Individuals dealing with anxiety, stress, autism, and related conditions |
| Appearance on Shark Tank | Season 13 |
| Shark Tank Deal | $250k investment for 10% equity |
| Valuation During Show | $2.5 million |
| Current Net Worth (2025) | $10 million |
| Key Features | Tactile sensory touch, discreet design, and autism-friendly usability |
| Main Distribution Channels | Online (Amazon), Retail Stores |
| Primary Benefits | Stress reduction, emotional regulation, and anxiety relief |
| Competitors | Fidget spinners, therapeutic tools, and other sensory calming products |
| Sales Growth | Significant increase post Shark Tank appearance |
| Core Mission | Providing innovative solutions for mental wellness and stress management |
Who is Calm Strips?
Calm Strips is a mental wellness brand co-founded by Michael Malkin and Luce Fuller in 2019. They design innovative sensory calming aids to help individuals manage stress, anxiety, and emotional regulation. The company gained widespread recognition after appearing on Shark Tank Season 13 in 2021, where they secured a $250k investment from Robert Herjavec. Their flagship product, tactile sensory touch strips, offers a discreet and effective solution for stress management and mental health support.
The founders were inspired to create Calm Strips after experiencing personal struggles with anxiety and depression. By 2025, the company had achieved a $10 million net worth, reflecting its growing impact on the sensory calming products market. Designed for individuals of all ages, including those on the autism spectrum, their tools are now available both online and in retail stores.
Read This Blog: Anne Dewavrin Image, Bio/Wiki, Height, Weight, Family, 2025
Calm Strips Net Worth 2025 Shark Tank Update
In 2025, Calm Strips boasts a $10 million net worth, a significant leap from their $2.5 million valuation during their Shark Tank pitch. The company’s innovative approach to sensory calming aids has resonated with individuals dealing with anxiety and depression, including those on the autism spectrum. Their focus on creating autism-friendly tools and tactile products has led to exceptional growth in both retail stores and online sales platforms like Amazon.
Since their Shark Tank investment deal, Calm Strips sales have surged, contributing to a $714k net worth adjustment in their first year alone. Their yearly income continues to rise as the demand for stress relief products grows. The founders’ commitment to addressing the mental stigma surrounding anxiety reduction and emotional well-being has positioned their brand as a leader in the mental wellness market.
Founders’ Backstory and Their Initial Pitch
Michael Malkin and Luce Fuller created Calm Strips to provide an accessible and discreet way for individuals to manage stress and improve emotional regulation. Inspired by personal struggles with anxiety and the need for better coping mechanisms. They developed these small, reusable tactile calming tools. The strips are designed to be touched, rubbed, or scratched, offering relief through tactile sensory touch.
Their Shark Tank pitch introduced their vision to a wider audience. Asking for a $250k investment in exchange for 10% equity, they impressed the sharks with their commitment to helping individuals with mental health challenges. The company’s $2.5 million valuation reflected their early success and market potential.
Queries and Sharks’ Responses, and Final Deal
The Shark Tank panel including Robert Herjavec, Daymond John, Mark Cuban, Kevin O’Leary, and Lori Greiner had mixed reactions to the pitch. Mark Cuban appreciated the focus on mental wellness but questioned the scalability of the product. Kevin O’Leary raised concerns about profit margins and market saturation.
Ultimately, Robert Herjavec offered a deal, agreeing to the $250k investment for 10% equity. This partnership provided the resources and expertise needed to propel Calm Strips into a wider market. The deal marked a turning point, giving the brand credibility and opening doors to retail opportunities and Amazon sales.
What Went Wrong With Calm Strips on Shark Tank?
While the Shark Tank pitch was compelling, there were moments of doubt. Some sharks questioned whether the product could compete with alternatives like fidget spinners and other stress-reducing products. Others pointed out that their initial market approach lacked strong branding and needed clearer differentiation.
Despite these concerns, Calm Strips overcame the challenges by refining their messaging and expanding their product line. They focused on their strengths as therapeutic tools for anxiety relief and sensory cohesion, appealing to a niche audience in need of effective mental health solutions.
Product Availability
Today, Calm Strips are widely available through multiple channels. Customers can find these sensory calming aids on Amazon, where positive reviews highlight their effectiveness for stress management and emotional regulation. Additionally, they are stocked in retail stores across the USA, making them accessible to a broader audience.
Their product line has expanded to include designs catering to specific needs, such as autism-friendly tools and customizable options for children and adults. This innovation has solidified their position as leaders in the sensory product innovation market, driving continuous growth and maintaining customer loyalty.
Conclusion
Calm Strips has made impressive strides since its appearance on Shark Tank. With a $250k investment from Robert Herjavec and a $2.5 million valuation, the company has successfully grown its market presence.
The brand’s focus on sensory calming products for stress and anxiety relief has resonated with consumers, leading to significant sales, including on Amazon. By 2025, Calm Strips reached a $10 million net worth, proving the effectiveness of their sensory touch solutions in promoting mental wellness and emotional well-being.
FAQ’s
What are Calm Strips?
Calm Strips are sensory calming products designed to provide anxiety relief and help with emotional regulation through tactile sensory touch.
How did Calm Strips perform on Shark Tank?
On Shark Tank Season 13, Calm Strips received a $250k investment from Robert Herjavec in exchange for 10% equity.
Where can I buy Calm Strips?
You can buy Calm Strips online through their official website and major retail platforms like Amazon.
What is Calm Strips’ valuation?
At the time of their Shark Tank appearance, Calm Strips had a $2.5 million valuation.
Are Calm Strips effective for stress relief?
Yes, Calm Strips are designed to help with stress management. The providing a calming effect for individuals dealing with anxiety or sensory issues.
“celebsproto.com” brings you the latest celebrity and entertainment news, keeping you updated on trending stories, star lifestyles, and exclusive updates from Hollywood and beyond. Dive into a world of glitz, glamour, and breaking news, all in one place. Stay informed, entertained, and connected with the buzz that matters most.”